bus service brand & website


In early 2016 we worked with the Southwest New Brunswick Transit Authority Inc. (SWNB TAI) to create and convey a compelling brand identity, which clearly established the SWNB TAI as an efficient, reliable and safe public transportation service. We helped them establish a new operating name and brand, RuralLynx, with the goal that it would be memorable and distinctly identifiable.

We built a brochure-style site to showcase the RuralLynx brand and to inform the public of their mandate. The site featured a mobile-ready responsive layout and a clean, modern design with effective use of visual components paired with text to creatively present information to viewers.

  • Southwest New Brunswick Transit Authority Inc.
  • 2016
  • branding
  • responsive layout
  • graphic design
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